DataSift is a collaborative company with experience we can trust. They’ve provided us with a turnkey data platform, including a robust partner ecosystem and the mature professional services we needed.
Kevin Kraft, Insurance Practice Leader at Cognizant Technology Solutions

Case Study

Case Study Highlights

  • Sought an experienced data partner that could provide a turn-key solution with associated services and partner ecosystem.
  • The first to successfully launch targeted applications to capture social content specifically for the insurance industry.
  • Providing clients with valuable insight into consumers’ views on retirement and insurance-related issues.
 

About

Headquartered in Teaneck, New Jersey (U.S.), Cognizant combines a passion for client satisfaction, technology innovation, deep industry and business process expertise, and a global, collaborative workforce that embodies the future of work. With over 50 delivery centers worldwide and more than 180,000 employees, Cognizant is a member of the NASDAQ-100, the S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the top performing and fastest growing companies in the world.

Cognizant’s Industry-Driven Social Listening Solution

The first social listening outposts built exclusively for the insurance industry, Cognizant’s Social Prism powers targeted applications such as:

Social Prism for Retirement

Social listening & inspection platforms that enable insurance providers to understand their consumers and the agents that represent them.
Beyond answering what people say about retirement, and the sentiment behind it, these platforms also uncover who is influencing the conversation and the techniques they use to do it with an innovative Retirement Influence Score (RIS) that identifies and tracks the top 100 social influencers of retirement conversations.

Natural Disaster Dashboard

Measures the effectiveness of social campaigns in the awareness, impact, and recovery phases of a natural disaster.
Calculating a composite Social Impact score, this dashboard compares all leading P&C providers across social dimensions in each phase of a disaster. It enhances property damage models by putting conversations in context of the impacted communities to better manage claims exposure in those areas. Cognizant clients also benefit from advisors who are armed with access to the rich social data that powers these applications. Using flexible visualization dashboards, consultants in the insurance practice group are investigating this social data and mining it for relevant and unique insights.

We were looking for a social data platform that we could grow with, to flesh out sentiment and help us connect to more social channels in the future. In our view, the DataSift model is the most efficient way to connect to and use social channels.

Kevin Kraft, Insurance Practice Leader at Cognizant Technology Solutions

Project Requirements

Cognizant saw an opportunity to bring valuable consumer context to the insurance and retirement services industries by tapping into the, previously largely ignored, social channel. To accomplish this they were looking for a data partner that could help them build a platform solution and institutionalize a methodology for developing insights from social data. Specifically one that had: * A broad base of social data source content * Historical social data * Robust service offerings * Experience solving similar needs in other industries

The DataSift Professional Services team recognized our goal and provided innovative ideas to bring us closer to where we wanted to be. They gave us guidance and models that we could continue to build from.

Kevin Kraft, Insurance Practice Leader at Cognizant Technology Solutions

Why Cognizant Chose DataSift

With DataSift, Cognizant found both a robust platform that had the data and infrastructure they needed to support their Social Prism applications, as well as a collaborative partner whose expertise and mature services group helped them extend their capabilities into new areas. With the right data platform, a healthy partner ecosystem, and a supportive services team, DataSift was the turnkey platform Cognizant needed to be able to quickly create new solutions and successfully increase the value they’re able to provide to their customers.

Best In Class Data Platform.

DataSift was able to not only simplify data aggregration from Twitter and Facebook Public, but also provide the enrichments, like sentiment and demographics, that enable Cognizant to calculate their proprietary influencer scores. With historical data available within the same API, and refined with the same filters, as the real-time feed they consume within their applications, it’s easy for them to find the data they need when they need it.

Supportive Services.

Our services team helped Cognizant extend into new markets and new offerings. Having built Social Prism for Retirement and developing a proprietary algorithm to determine influence score within that industry, Cognizant enlisted DataSift services to further test and refine that algorithm and then apply it to an emerging conversation around Long Term Care.

Partner Ecosystem.

Leveraging our partnership with Tableau, our services team provided training and guidance to enable consultants to investigate social data directly on behalf of their individual clients. With the addition of this capability, Cognizant customers now benefit from both industry wide insights within Social Prism applications, and creative, custom approaches to their specific needs from their advisors.

 

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