Build a Smarter Business with Social Data.
Evolve from social media monitoring to social data science.There are billions of interactions happening on social networks every day, generating a substantial amount of information about your customers. Our platform gives you access to the data produced by these interactions directly, to make data-driven decisions that impact more than just marketing.
In today’s marketplace you don’t have time to wait for lagging indicators of customer satisfaction. Customize real-time dashboards of your social data to analyze what customers are thinking and saying about your company, competitors, and industry.
- Market Research
- Reputation Management
- Crisis Monitoring
- Share of Voice
We’ve all been impressed with savvy marketers who incorporate real-time events and consumer feedback into their campaigns on the fly. Join their ranks, improve your marketing performance now and in the future by building tools that surface useful trends from the sea of social activity.
- Influencer Models
- Audience Profiling and Demographics
- Interest Graph Mapping
- Live Event Tracking
It’s true, you can make the connection between social interactions and sales activity. Access social data in order to discover the repeating patterns in consumers’ buying behaviors. Leveraging that information you can engage with them directly at critical decision points and impact your bottom line.
- Pinpointing Unhappy Customers
- Predicting Purchase Behavior
- Social Shopping
- Improving Social Ad Targeting
There’s more to social customer experience than the 1:1 engagement. By extracting the data generated by those interactions, you can apply lessons learned from multiple experiences and trending issues to improve the service center operations and the business unit itself.
- Service Delivery Improvements
- Identifying Churn Risk
- Measuring Customer Satisfaction
- Predicting Net Advocacy Scores
Your version of a crystal ball, social data gives you a window into market trends as they develop, revealing changing conditions before they impact you. You’ll minimize loss from looming threats and maximize gains from upcoming opportunities by correlating these social inputs with business operations.
- Demand Forecasting
- Risk Management
- Resource Allocation
With social data you can look beyond the walls of your company to understand the surrounding landscape. Look at what consumers are raving about, ranting about and wishing for, to uncover ideas for new features, products, partnerships and investments.
- Product Development
- Financial Modeling
- Identifying New Markets
- M&A Research