DataSift Demographics solves one of the biggest challenges faced by companies trying to track and analyze social conversations on Twitter – how do you build a more dynamic picture of the market segment that is passionate about your brand, engaging with your company, or talking about your product?
Without a better demographic breakdown of your audience, you are left to look at graphs that show the sentiment and volume of conversations, without being able to diagnose whether the audience you are trying to reach socially is the one that’s actually engaging with you.
DataSift Demographics provides companies with a unique capability to create a deeper demographic picture of the audience engaging on Twitter about a specific topic, trend or brand. For example, following a product-launch, DataSift Demographics allows you to segment the conversations about the product to identify the sentiment from your target market-segment versus the whole market. This allows you to focus your analysis, and understand how your product resonates with different customer types.
Designed for companies building social media monitoring and analytics applications, Demographics is a data-product that delivers a structured, ready-to-analyze stream of demographic data for each filter running on the DataSift Social Data platform. Take a look at our developer documentation for more details on the format, contents and APIs for Demographics.