Facebook topic data knows audience research.
If you are not familiar with Facebook topic data, Facebook topic data lets marketers access insights from all the posts, comments and likes across the entire Facebook network, in a privacy-safe way. For the first time, businesses can see what audiences are saying about events, brands, subjects and activities shared across Facebook. Facebook topic data is anonymized and aggregated for privacy protection but is multidimensional with over 60 analysis attributes to help you truly uncover audience insights that you care about.
When you suddenly have access to billions of data points with countless ways to slice and dice the data, the application is essentially limitless. We’ve gathered a few common use cases of Facebook topic data that ranges from brand health management to content optimization.
- A TV show found out the best scenes and strongest character engagement for future writing and casting decisions.
- A snack brand discovered peak pre-game excitement engagement to optimize
ad placement timing.
- A global brand defended its reputation by uncovering groups engaging negatively
with its product.