Try Facebook topic data for free

For the very first time, Facebook topic data is now available as part of an instant real-time access, free 14 day trial.

 

Explore Facebook topic data like never before

Gain instant access to three rich data sets (automotive, retail and film & TV) and explore
the full potential of Facebook topic data. Perform data analysis, validate market demand
and develop proof of concept applications.



AUTOMOTIVE INDEX
ENTERTAINMENT INDEX
RETAIL INDEX

The Automotive Index is designed to provide insight from content shared related to three specific automotive brands: Ford, BMW, and Honda. You can derive analysis such as share­ of ­voice, demographic breakdowns of people engaging with the content, URLs driving engagement and custom VEDO classifications looking at specific car features.

A sample of Super Public posts with verbatim text is included.

Index stats:
  • Estimated monthly volume: 27 million interactions
  • Trailing month peak daily volume: 1,313,800 interactions
  • % interactions stories: 3.5%
  • % interactions engagements: 96.5%

The Entertainment Index is designed to provide insight from content shared and engaged on related to seven film and TV related Facebook topic data categories: Movie, Film, TV Network, TV Programme, TV Channel, TV Show, TV/Movie Award.

You can derive analysis such as top movie titles discussed, current movie release engagement over time and topics discussed with friends and family.

Index stats:
  • Estimated monthly volume: 10.5 million interactions
  • Trailing month peak daily volume: 449,900 interactions
  • % interactions stories: 13%
  • % interactions engagements: 87%

The Retail Index is designed to provide insight from content created and engaged on Facebook, focusing on related to thirteen retail brands: Amazon.com, Walmart, Costco, Tesco, Auchan, Target, Lidl, Morrisons, Sam's Club, Sainsbury's, Jumbo Supermarkten, Intermarché, and Carrefour.

You can derive analysis such as top retail companies by region, engagement sentiment by gender and top retailer by purchase event.

Index stats:
  • Estimated monthly volume: 5.2 million interactions
  • Trailing month peak daily volume: 236,400 interactions
  • % interactions stories: 7%
  • % interactions engagements: 93%
 
 

Choose your Facebook topic data trial track

You can explore the trial in two tracks, as a developer or as an analyst.



Analyst

Explore pre-build data workbooks, example data visualizations and VEDO classifications:

  • Tableau workbooks - explore detailed Tableau workbooks developed for each industry index. Each highlights many of the different analytical insights offered by PYLON including Demographics, Topics & categories. Domains & URLs, sentiment and Super Public.
  • Index reference guide - each industry index offers an accompanying reference document describing how the data collection is enabled, what custom VEDO classifications have been included and example data visualizations.
  • Includes access to live API

Developer

Explore three live industry indexes using PYLON’s REST API:

  • Live API - Instant access to the live PYLON REST API. Explore data across three industry indexes with full analysis capabilities.
  • API Quick Start Guide - Get connected and receiving

 
 

Apply for your free trial

Your application will be reviewed by Facebook and may take up to 10 business days to process. If successful, you will receive a welcome email with a link how to access the API and all the trial materials.



Thanks for your interest in Facebook topic data! Due to overwhelming interest, applications for our Facebook topic data free trial are temporarily closed until we can add additional capacity.