Balancing Insight and Trust
A field guide for executives
Data is all around us. It comes from social media, e-commerce, smartphones, satellites and more. All of this data is generated by humans and it’s growing at an astonishing rate.
Companies are collecting this data and working to better serve customers, spot trends and be innovative. At the same time, people are starting to become uneasy that information about them - their location, interests, friend networks and more - is no longer their own. With this comes the largest challenge of our data-rich world. How can companies use data productively while protecting consumer trust?
In this white paper, Altimeter Group examines the challenges and opportunities companies face when working with Human Data. The key to success when working with data is finding the balance between insight and trust.