On Demand Webinar
How to build innovative products with Facebook topic data
LENGTH: 42 MINUTES
From open communication to closed interaction, the ecosystem of social data is constantly changing and evolving. As a social analytics provider, how do you adapt and capture the new norms of social insights?
Facebook topic data is born in the wake of shifting consumer behaviors and growing privacy concerns. With its privacy first model, the new type of aggregated and anonymized data coupled with its multi-dimensionality allow for virtually unlimited number of ways to surface audience insights from the largest source of public opinion.
The good news is that we already handled the heavy lifting in processing the billions of daily interactions on Facebook. The rest lies in how you can leverage PYLON and the tools we created for you to innovate and differentiate your product in the new paradigm of audience insights.
In this webinar you will learn:
- About the difference between public and non-public data sources and the philosophy behind our PYLON design.
- Explore the tools and techniques we developed to help you innovate and differentiate your product
- Have your questions about Facebook topic data answered