Video Use Case

How a Global Brand Uses Facebook Topic Data for Reputation Management

How a Global Brand Uses Facebook Topic Data for Reputation Management Video Use Case

LENGTH: 3 MINUTES

This global brand was subject to a protest campaign driven by a small number of protest groups, whose campaign video was "going viral". The brand could measure engagement on other social networks but they lacked demographic insight and the ability to measure the scale of the backlash on Facebook.

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