Video Use Case

How an Agency Used Facebook Topic Data to Drive Unique Insight for an Automaker

How an Agency Used Facebook Topic Data to Drive Unique Insight for an Automaker Video Use Case

LENGTH: 3 MINUTES

This agency struggled to quantify how and when consumer were "cross-shopping" between competitors' vehicles, what motivated them to do so, and where they were in the purchase funnel.

They also lacked the ability to measure cultural differences and "care-abouts" between Spanish and English speaking audiences.

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