Use Case

How an Agency Used Facebook Topic Data to
Drive Unique Insight for an Automaker

How an Agency Used Facebook Topic Data to<br />Drive Unique Insight for an Automaker Use Case

The agency struggled to quantify how and when consumers were “cross-shopping” between competitors' vehicles, what motivated them to do so, and where they were in the purchase funnel.

They also lacked the ability to measure cultural differences and care-abouts between Spanish and English speaking audiences.

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