Video Use Case

How Facebook Topic Data Helped a Snack Brand Develop Better Creative for Its Audience

How Facebook Topic Data Helped a Snack Brand Develop Better Creative for Its Audience Video Use Case

LENGTH: 3 MINUTES

An ad agency wanted to improve social engagement and presence for a snack brand. The agency also wanted to better understand how consumers engaged with the brand and the subject of sport in order to drive new creative approaches. Previous attempts had struggled with low volumes, which drove an over-reliance on expensive focus groups.

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