Introducing VEDO Intent
LENGTH: 5 MINUTES
VEDO Intent builds on VEDO, the programmable intelligence engine built into DataSift’s data processing platform. It allows people across the business, including marketers, customer relations managers and more, to easily build advanced machine learning-based classifiers for their organization without the need of a PhD.
Using an approach known as Active Learning, VEDO Intent learns as posts are manually classified into categories such as rant, rave, purchase intent or churn. VEDO Intent then dynamically builds a machine learning-based model to first suggest, and then fully automate, the real-time classification of millions of posts to surface insights that previously would have been hidden. By having a system carry out the data analysis, VEDO Intent also protects individuals’ privacy.