The Seven Essentials of Human Data Insight
Human data is everywhere
Thoughts and feelings and opinions expressed in news articles, via social media, within company documents and on blogs, among many other places. Collectively, it’s big data. Really big data. And hidden within it are gems of information that can be used to make better business decisions. Improve your competitive edge. Bring new products to market. Conversely, what’s in there can also cause a tremendous business problem you never saw coming.
There’s good news, however. It’s easy to identify human data challenges and take action to solve them. Read this ebook to learn the seven principles to gain the human data insight you need to turn big data noise into actionable business insights.