Video Use Case

How One TV Channel Used Facebook topic data to Optimize On-Air Engagement

How One TV Channel Used Facebook topic data to Optimize On-Air Engagement Video Use Case

LENGTH: 3 MINUTES

A major TV Channel wanted to understand if they were reaching their target audience with the right programming and content, how that content could be improved, and if they could have better control over the feedback loop between engagement on Facebook and tune-in on television.

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