DataSift latest announcements
LINKEDIN AND DATASIFT JOIN FORCES TO PROVIDE DATA-DRIVEN MARKETERS WITH ADVANCED INSIGHTS INTO THE WORLD’S LARGEST ONLINE PROFESSIONAL NETWORK
DataSift today announced a strategic partnership with LinkedIn and unveiled PYLON for LinkedIn Engagement Insights to provide marketers around the globe with advanced insights into the activities and interests of over 467 million professionals.…… Continue reading »
Today’s B2B content marketers live and die by data, and knowing what matters to their audiences can mean boom or bust. But with so much data to crunch, it’s harder than ever to cut through the noise and understand who they should target, how they should communicate and what kind of content to create.…… Continue reading »
As a partner to some of the world’s largest social networks, we’ve witnessed first hand the continued explosion in the volume, variety, and complexity of social data over the last few years. However, as volumes grow, we’ve seen that the ability for us mere mortals to analyse, interpret, and identify signals from data is becoming increasingly hard. It’s time for machines to lend a hand. Today, our latest collaboration highlights this major shift towards what we at DataSift call active intelligence - businesses now want answers, not just access to vast pools of data, or beautified graphics showing vanity metrics.…… Continue reading »
DataSift in the news
Our world looks very different from when Steve Jobs held aloft the first iPhone in 2007. There were 1.2 billion people online globally. Gmail had fewer users than Yahoo’s mail service — the same Yahoo that was just acquired at a fraction of its highest valuation at the turn of the century…… Continue reading »
AIDA. That is the acronym written on the whiteboard in almost every marketing department. Awareness, interest, desire, action. Promote your products to customers and prospects in that order. Start by making the customer aware of your product through mainstream print, broadcast, and billboard ads…… Continue reading »
The world is awash in data, and the tide isn’t expected to subside anytime soon. Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30% from 2015, and that this will reach 20.8 billion by 2020…… Continue reading »
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