Data Enrichments

Giving Social Data Meaning

With more than 15,000 data posts per second being generated by social networks, to extract meaningful insight it’s vital to have access to the context surrounding conversations. Our enrichments give you access to rich context information allowing you to dig deeper and extract greater value.

Add Context, Find Perspective

Enrichments increase the value of social data by adding context to provide the perspective and meaning needed to truly make sense of it.

Real Time Enhancement

Our platform processes and enhances every post in real-time, attaching valuable metadata and delivering it to you at record speeds.

Improved Filtering

Our enrichments take your queries way beyond simple keyword filtering. Build richer filters and cover new use cases you never thought possible.

Our Data Enrichments

Benefit from our expertise and simplify the social solution. We offer a wide range of enrichments solving key challenges such as language detection and sentiment scoring so you don’t have to.

Language Detection

We detect over 140 languages in real time and also provide confidence scores giving you full control to filter to languages relevant to your project.

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Sentiment

Our platform gives each post a score indicating whether the content is positive, negative or neutral, allowing you to understand the emotion of the conversation. (Supports English, French, Spanish, and Portuguese.)

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Demographics

Through our platform you can discover demographic trends on Twitter within your social audience and influencers including age, gender, location and profession.

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Gender

We detect the gender of the user who created the Tweet, Post, or Comment.

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Links

We analyze links shared in social content, including those shared through link shortening services by extracting the original link destination. Identify key posts even when the post itself has no mention of the topics by querying the title, metadata and url of the shared link.

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Topic Detection

We use natural language processing to identify high-level topics mentioned in a post (e.g. sports, banking, fashion). Filter to only posts that are related to your sector.

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Entity Extraction

We identify products, companies, people and places mentioned in conversations. Easily identify posts discussing brands, location and personalities that match your use case.

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Trends

Twitter monitors current and longer-term trending topics by city and country. We identify tweets relating to trending topics so you can keep your finger on the social pulse.

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Klout Score

Klout is a popular service that measures an author’s online influence. We attach klout scores to posts to allow you to identify key influencers amongst their peers.

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