You create content to engage customers socially, but what metrics do you use to measure the success and impact of your content marketing? If you are only tracking the number of Tweets, posts, likes, and comments, you are missing the most important measurement of all – how many people clicked to view and engage with your content.
Build a content creation strategy that drives maximum engagement by measuring the social click-through rates for content, applying SEO to your social content and benchmarking your social impact.
Remove guesswork from PR and influencer engagement by measuring the impact of your launch across news and media. Track and respond to issues and opportunities based on what the world is reading.
Identify fresh, popular content that is trending socially to curate more engaging content for your audience and expand content reach.
bitly provides the infrastructure for social sharing across networks and is the leading hub for data on what is being shared and consumed socially. By filtering and analyzing immense volumes of social click data, you will gain incredible insight into how social content is shared and what content people are engaging with. You can then adjust your content marketing strategy and spend to maximize ROI.
The bitly data source delivers insight into what content is popular on the social web and includes: