Integrate and analyze data from Asia’s leading social platform.In China, where access to Twitter and Facebook is not widely available, weibo.com (Sina Weibo) is the dominant player on the social landscape. For any company that has a presence there, or needs to understand how to market to the second-largest economy in the world – Sina Weibo is a key data source that can give you the insight you need.
DataSift + Sina Weibo
Never miss a comment, post or “like” again. DataSift brings in the full torrent of data flooding from weibo.com and makes it useful with robust data enrichments and features such as:
Chinese Language Processing
Leverage Chinese word tokenization and text processing techniques for precise identification of terms like brands, products and slang. Mandarin is also supported via character chunking - which allows for more accurate keyword and phrase detection.
Context & Enrichments
Bring context to every post with enrichments such as gender and language detection. These gives you a stronger signal on the people and communities involved.
Score each post with classifiers you can designate. Categorize data based on signals such as intent to purchase, customer service requests, or content about competitors.