Media Strategies for LinkedIn Engagement Insights FAQ

All your questions about Media Strategies for LinkedIn Engagement Insights – answered.

MEDIA STRATEGIES API

What’s the difference between PYLON for LinkedIn Engagement Insights and the Media Strategies API?

The new Media Strategies API creates predefined reports based on successful work for agency projects and best practice data science, including Natural Language Processing and machine learning so that agencies can get the answers they need faster. No data science expertise are required - agencies simply have to type in keywords, select the audience segments required and the API does all the work for them. The results are easily understood, presented in simple human-readable lists that can be integrated into internal media planning tools. We’ve effectively put data science in a box so that agencies can benefit from the output without needing the analytical expertise and developer resources.

Although the Media Strategies API can be used to build common, predefined reports more quickly, it does not cover all the analysis that is possible from the available data. The raw PYLON for LinkedIn Engagement API should be used to build unique, more complex insights for clients. Unlike the Media Strategies API, using PYLON for LinkedIn Engagement Insights requires technical expertise, including data model and data science knowledge, as well as developer resources.

How do I know which product to choose?

The Media Strategies API should be used to build common, predefined reports more quickly, whereas the raw PYLON for LinkedIn Engagement should be used to build unique, more complex insights for clients.

Use the Media Strategies API for proof of concept work and fast development cycles where resources and capabilities are scarce.

I already have PYLON for LinkedIn Engagement Insights, why should I use/purchase Media Strategies API?

PYLON for LinkedIn Engagement Insights is great for surfacing in-depth, unique insights for customers. However, the Media Strategies API enables you to get up and running and surface answers to common business questions faster without the need for developer resources or data science expertise. The Media Strategies API provides you with a recipe for success when it comes to PYLON for LinkedIn Engagement Insights.

As the first non-public social analytics platform, PYLON lets companies analyze what people are sharing and posting on non-public networks in an aggregated format to protect the privacy of the people on these networks. This aggregated data is fundamentally different from data that’s made available from public networks and PYLON’s audience-level approach requires a different kind of analysis. The aim of our Media Strategies API is to provide you with the foundations for this new approach to analysis. It will enable you to discover the interactions and interests of more than 467 million professionals on LinkedIn in a faster, easier way so that you can utilize and benefit from the data immediately.

How do you charge for Media Strategies API?

Your contract will provide you processing of 160 API calls per hour. Each call processed via the PYLON for LinkedIn Engagement Insights costs you one from your hourly limit. Each call executed via Media Strategies API for LinkedIn costs you a predetermined number of API calls as defined in our documentation. These are our minimum performance commitments.

Is DataSift now shifting its business model and building an app?

Media Strategies API is an evolution of our PYLON APIs. We’re not offering a standalone app or UI, we’re simply enabling everyone - app builders and agencies - to get actionable insights from social data faster.

PYLON is the first non-public social analytics platform, enabling companies to analyze what people are sharing on non-public networks in an aggregated format to protect people’s privacy. This aggregated data is fundamentally different from data that’s made available from public networks and PYLON’s audience-level approach requires a different kind of analysis. The aim of our Media Strategies API is to app builders and agencies with the foundations for this new approach to analysis. As no data scientists or developer resources are required, agencies and app builders can discover the power of the data faster and establish how to use it for clients or incorporate into their product offerings.

In addition, although the new API enables creates common insights and reports more easily, it does not cover all the analysis that is possible from the available data and more complex, unique queries still require the raw PYLON API.


AVAILABLE STRATEGIES

What strategies / insights are currently available?

The following insights are currently available:

  • Audience breakdown - Identify the audience segments most engaged with a topic
  • Top urls - Identify content being engaged with most by an audience or for a topic
  • Top domains - Identifies the domains being engaged with most by an audience or for a topic
  • Top concepts - Identifies the concepts (named entities), products, and brands seeing the most engagement from an audience or for a topic
  • Top terms - Identify the top keywords / terms used for each of a set of topics
  • Top company mentions - Identify the companies mentioned most by an audience or for a topic
What strategies / insights will be added in future?

We will continue to grow the number of strategies offered by the new API, based upon customer feedback. Future strategies include multidimensional audience targeting recommendations, topic exploration and content targeting recommendations.

What other networks will you be rolling out the Media Strategies for?

The Media Strategies API is currently available for LinkedIn and will be rolled out to other social networks in the future.


USING THE NEW API

We have our own data science resources, why should I use/purchase Media Strategies API?

The Media Strategies API helps you get more from LinkedIn Engagement Insights data. You can use the Media Strategies API to quickly retrieve answers to standard questions, whilst at the same time your data science team can build in-depth custom insights using the LinkedIn Engagements Insights API.

Is integration into an agency’s media planning tools the only way the Media Strategies API can be used or will there be a standalone app or UI from DataSift?

Yes, the API integrates into internal media planning tools but it doesn't have to be. Although there's no standalone app or UI layer, the Media Strategies API can be used on its own by anyone with basic programming skills.

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