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Learn more about PYLON for Facebook Topic Data
As many of you know, we recently partnered with Facebook to bring Facebook topic data to marketers. Marketers will get a deeper understanding into the topics people are engaging in on Facebook, helping them create better content, ads and marketing campaigns… Continue reading »
AIf you saw my earlier blog posts on PYLON for Facebook Topic Data you will know how PYLON works and what you can do with it. But what is it that you get with topic data that makes it so valuable to brands and marketers? Essentially there are five key capabilities that are available… Continue reading »
Last week Facebook and Datasift announced the release of topic data, a new way for brands to understand their audiences through their Facebook activity. Today, Francesco Dorazio of Pulsar, a researcher and designer with a social science and digital media background discusses… Continue reading »