PYLON for LinkedIn Engagement Insights

The privacy-first analytics tool to unlock LinkedIn insights

 

Unprecedented insights into the world's
largest source of professional opinions

PYLON for LinkedIn Engagement Insights enables companies to discover what professionals are reading, sharing, and saying about products, industries, brands, and news on the world’s largest professional network.


Supercharge your media strategies
Supercharge your media strategies

Gain insights into where to invest advertising dollars for maximum ROI.

Revamp your B2B marketing campaigns
Revamp your B2B marketing campaigns

Design successful content campaigns and develop messaging that resonates with your key audiences.

Understand your professional audience
Understand your professional audience

Identify and analyze how audiences engage with your brand, products or services (and those of your competitors) on LinkedIn.

 
 

The largest and most active
global community of professionals


LinkedIn statistics
 
 

Insights into audiences, content and engagement

LinkedIn Engagement Insights offers the most comprehensive dataset on professionals, with insights into audiences, content and engagement on LinkedIn. Companies can analyze more than 130 analysis attributes, including member and company demographics, topics and entities, links, and engagements around likes, comments and shares.



How PYLON for LinkedIn Engagement Insights works


BUILD AGGREGATED INSIGHTS FROM:
  • Member updates and articles shared
  • Company page updates and sponsored content
  • Engagement such as likes, comments, shares
  • Action data such as clicks and impressions
 
A WIDE ARRAY OF METADATA TO EXTRACT INSIGHTS FROM:
  • 130+ attributes
  • Member and company demographics
  • Topics and entities
  • Links
 
 

Privacy-first approach to LinkedIn Engagement Insights

User identity protected. No PII ever exposed.


Privacy-first approach to LinkedIn Engagement Insights
  • Social data never leaves LinkedIn
    Social data is processed by DataSift technology running inside LinkedIn’s network.
  • User-identity is removed before processing
    User identity is removed from social data before processing by DataSift technology.
  • Results provided in aggregate
    Only summary results containing 100 or more individual’s data are delivered by DataSift.
  • 30-day retention period of underlying social data
    Social data deleted after retention period ends.
  • Prevents analysis of minors
    Minimum age applies for data collected for analysis.
 
 

How can I use PYLON for LinkedIn Engagement Insights?

LinkedIn Engagement Insights use cases are almost limitless, ranging from audience research for media buying to shaping content marketing strategies.


Audience research
AUDIENCE RESEARCH

Research behavior from high-value audiences on LinkedIn to craft data-driven media plans

Content development
CONTENT DEVELOPMENT

Understand what types of content and creative your most valuable audiences are engaging with to shape content marketing strategies

Brand management
BRAND MANAGEMENT

Learn what professionals are saying about your brand or competing brands and gauge your share of voice

 
 

Try LinkedIn Engagement Insights for free

For the first time, LinkedIn Engagement Insights is available as part of a free trial



Audience research
DISCOVER YOUR AUDIENCE

Gain insight into where to invest your advertising dollars by discovering the audiences that are the most engaged with your content.

Content development
CREATE BETTER CONTENT

Design successful content campaigns and develop messaging that resonates with your audiences.by determining the types of topics they engage with.

Brand management
BUILD YOUR BRAND

Discover how audiences engage with your brand, products or services (or those of your competitors) through company, industry and competitive insights.