Social monitoring has gone from a fancy nice-to-have, to an essential strategic tool for all organizations. The tools provide insights into customers, the market and trending topics.
DataSift has built the most powerful open platform for companies that provide social monitoring tools. By working with DataSift as a platform, social monitoring companies can focus on what they do best, which is building amazing applications for their customers. DataSift takes care of the hard stuff, like hosting and normalizing social feeds, and providing the data on a 24/7 on-demand basis.
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The explosion of social media data is revolutionizing the news industry in every possible way. It is dramatically changing how news organizations identify stories, collect information and even how they publish. DataSift allows news organizations to user define real-time social media content in an entirely scalable way. News outlets can track exactly the trending information that they want on any scale, ensuring that they get the news that matters to them first. The social media world also provides an incredible forum for amplifying and rebroadcasting news stories once they have been published. DataSift's array of tools including social influence scoring, demographic and geo-data to name but a few, give organizations a head start in identifying new ways to engage communities and find fresh and valuable content. DataSift is the ideal companion for news outlets that need a sophisticated means to derive the value from social media data.
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The social real-time web is providing a tidal wave of useful information for brands to build better relationships with their customers. In the past brands were typically separated from their customers by distributors and retailers. Today brands can use social sources to get real-time insights into their customers and the competition. DataSift allows brands to build filters that follow the complete commentary on their brand, from a multitude of sources not just of social media content but also different demographics, geographical location and type of coverage in terms of sentiment expressed. DataSift gives you sophisticated tools to take both an aggregate and a granular view of how customers respond to your brand in real time. Through our partner applications this data can rapidly be transformed into an automated process that alerts you to certain changes, such as expression of extremely negative sentiment, allowing you to take positive action immediately.
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Investors all over the world are starting to analyze the data, find patterns that are emerging, and use findings to generate additional investing “alpha”. New funds are being created to trade on this fascinating source of information. DataSift has the infrastructure to support highly detailed real-time filters, so financial services companies looking to filter by hundreds of thousands of keywords and employ complicated data tools like Klout and full fidelity link analysis will find that DataSift was architected for exactly this kind of heavy duty use case.
DataSift's partnership network offers a variety of ready made solutions for financial services that can easily be used with DataSift data streams.
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DataSift can be used by a retail chain to get a deep understanding of the public perception of their brand, product and service and the impact this has on performance. Get clear answers to a multi-dimensional problem by building streams that capture what customers are saying when inside a retail location, to identify content that mentions your brand as a link and gives you a clear idea of who and where the major social media coverage of you brand is coming from. DataSift offers solutions for retail in partnership with our analytics and visualization partners.
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No more waiting for opinion polls conducted by expensive research firms! DataSift provides organizations, candidates and commentators the opportunity to mine the web in real time and get a quick read on what voters are thinking about different candidates or issues. DataSift gets you insight into real-time public opinion and trends within moments. DataSift's scalability means organizations can build filters to follow an unlimited number of keywords and keep track of social media commentary of an entire governmental registration if need be. DataSift is a robust research solution, delivering a detailed and constantly shifting picture of the issues that matter to voters and citizens. We have bespoke partner solutions that can be constructed to develop easy interfaces for tracking the changes in public affairs that are important to you and your organization.
View example streamFor more details about specific solutions that DataSift offers please get in touch.
