The New Science of Influencer Identification
Do you know who’s influencing your customers and prospects?
Beyond company marketing efforts and media articles, where are people getting information about your company and offerings?
When it comes to identifying and engaging influencers, social media changes everything. Bucking tradition, it makes it possible for unlikely individuals to become recognized authorities, develop a large audience and directly influence buying decisions abased on their advice and opinions.
Read this ebook to learn how you can tap into the massive amounts of Human Data within social media channels to identify these key influencers – a critical first step to ensuring they are informed and positive about your company and products.