Data sheet

PYLON™ for LinkedIn Engagement Insights

PYLON™ for LinkedIn Engagement Insights Data sheet

Insights into audiences, content and brand

PYLON for LinkedIn Engagement Insight provides marketers around the globe with advanced insights into the activities and interests of over 467 million professionals. LinkedIn Engagement Insights is a privacy-first analytics offering from DataSift that equips marketers with an in-depth understanding of key audiences, their interests and engagement with content, and how they interact with brands on LinkedIn. With these insights, marketers can inform and optimize advertising planning and measurement, brand building activities, and content marketing on LinkedIn. DataSift’s approach to data processing provides an environment that allows for results to be aggregated, giving marketers audience-level insights while respecting LinkedIn members’ privacy and preventing private member data from being collected or viewed.

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