Valuable insights from Facebook
without compromising consumer trust
PYLON for Facebook Topic Data enables companies to analyze what is being shared on Facebook while respecting privacy.
Access the world's biggest source of public opinion data on Earth.
Aggregated and anonymized results protect user privacy.
Build insights, not infrastructure
Data is processed inside Facebook’s data center, so you can focus on building valuable insights.
Gain access to previously unavailable
Facebook topic data
Analyze anonymous and aggregated content data on
what audiences are sharing on Facebook.
BUILD AGGREGATE AND ANONYMIZED INSIGHTS FROM:
- Posts and Pages posts
- Engagement data from Likes, Shares and comments (no text)
- Links and hashtags
EXTRACT UNIQUE INTELLIGENCE WITHOUT BUILDING NEW INFRASTRUCTURE:
- 60+ attributes
- Audience demographics: gender, age range and self-declared location
- Open Graph data: topics and entities
Busting brand myths with Facebook topic data
Real-life examples of brands that discovered the undiscoverable using topic data.
Understanding what audiences are sharing and engaging with on Facebook has been a goal for many for a long time. However, doing so has been difficult. Facebook topic data allows insights to be drawn from posts, likes, comments and shares across the entire Facebook network. What does that mean for businesses? These real-life examples will give you a glimpse of the opportunities for businesses and marketers to make better decisions, based on better data.
Privacy-first approach to Facebook Topic Data
User identity protected. No PII ever exposed.
Social data never leaves FacebookSocial data is processed by DataSift technology running inside Facebook’s network.
User-identity is removed before processingUser identity is removed from social data before processing by DataSift technology.
Results provided in aggregate, anonymizedOnly summary results containing 100 or more individual’s data are delivered by DataSift.
30-day retention period of underlying social dataSocial data deleted after retention period ends.
Prevents analysis of minorsMinimum age applies for data collected for analysis.
How can I use PYLON for Facebook Topic Data?
For our customers, PYLON use cases are almost limitless. But here’s
how a few of them take advantage of this new technology.
SHARE OF VOICE
How often are my products mentioned,
compared with my competitors’ products?
What are the demographics of people
who talk about a particular subject?
What are people saying about my brand,
as well as my competitors and industry?
What do the public think of our