PYLON for Facebook Topic Data

Privacy-first technology for building insights from Facebook data.

 

Valuable insights from Facebook
without compromising consumer trust

PYLON for Facebook Topic Data has been developed in partnership with Facebook to enable companies to analyze trends and topics while respecting user privacy.


Unrivalled access
Unrivalled access

Access the world's biggest source of public opinion data on Earth.

Privacy-first
Privacy-first

Aggregated and anonymized results protect user privacy.

Build insights, not infrastructure
Build insights, not infrastructure

Data is processed inside Facebook’s data center, so you can focus on building valuable insights.

 
 

How PYLON for Facebook Topic Data works


How PYLON for Facebook Topic Data works

CREATE INSIGHTS FROM FACEBOOK

  • Public and non-public posts: aggregated and anonymized
  • Engagement data: comments, likes and shares
  • Links and hashtag
 

ENRICH YOUR FACEBOOK TOPIC DATA

  • 60+ attributes
  • Audience demographics: gender, age range and self-declared location
  • Open Graph data: topics and entities
 
 

Privacy-first approach to Facebook Topic Data

User identity protected. No PII ever exposed.


Privacy-first approach to Facebook Topic Data
  • Social data never leaves Facebook
    Social data is processed by DataSift technology running inside Facebook’s network.
  • User-identity is removed before processing
    User identity is removed from social data before processing by DataSift technology.
  • Results provided in aggregate, anonymized
    Only summary results containing 100 or more individual’s data are delivered by DataSift.
  • 30-day retention period of underlying social data
    Social data deleted after retention period ends.
  • Prevents analysis of minors
    Minimum age applies for data collected for analysis.
 
 

How can I use PYLON for Facebook Topic Data?

For our customers, PYLON use cases are almost limitless. But here’s
how a few of them take advantage of this new technology.


Share of voice
SHARE OF VOICE

How often are my products mentioned,
compared with my competitors’ products?

Audience research
AUDIENCE RESEARCH

What are the demographics of people
who talk about a particular subject?

Market research
MARKET RESEARCH

What are people saying about my brand,
as well as my competitors and industry?

Campaign effectiveness
CAMPAIGN EFFECTIVENESS

What do the public think of our
marketing campaign?

 

We can help you build
privacy-enabled social technology

Contact Us