PYLON for Facebook Topic Data
Privacy-first technology for building insights from Facebook data.
Valuable insights from Facebook
without compromising consumer trust
PYLON for Facebook Topic Data has been developed in partnership with Facebook to enable companies to analyze trends and topics while respecting user privacy.
Access the world's biggest source of public opinion data on Earth.
Aggregated and anonymized results protect user privacy.
Build insights, not infrastructure
Data is processed inside Facebook’s data center, so you can focus on building valuable insights.
How PYLON for Facebook Topic Data works
CREATE INSIGHTS FROM FACEBOOK
- Public and non-public posts: aggregated and anonymized
- Engagement data: comments, likes and shares
- Links and hashtag
ENRICH YOUR FACEBOOK TOPIC DATA
- 60+ attributes
- Audience demographics: gender, age range and self-declared location
- Open Graph data: topics and entities
Privacy-first approach to Facebook Topic Data
User identity protected. No PII ever exposed.
Social data never leaves FacebookSocial data is processed by DataSift technology running inside Facebook’s network.
User-identity is removed before processingUser identity is removed from social data before processing by DataSift technology.
Results provided in aggregate, anonymizedOnly summary results containing 100 or more individual’s data are delivered by DataSift.
30-day retention period of underlying social dataSocial data deleted after retention period ends.
Prevents analysis of minorsMinimum age applies for data collected for analysis.
How can I use PYLON for Facebook Topic Data?
For our customers, PYLON use cases are almost limitless. But here’s
how a few of them take advantage of this new technology.
SHARE OF VOICE
How often are my products mentioned,
compared with my competitors’ products?
What are the demographics of people
who talk about a particular subject?
What are people saying about my brand,
as well as my competitors and industry?
What do the public think of our
Read more about Facebook topic data
As many of you know, we recently partnered with Facebook to bring Facebook topic data to marketers. Marketers will get a deeper understanding into the topics people are engaging in on Facebook, helping them create better content, ads and marketing campaigns. With this exciting news, we know many of you have questions regarding Facebook topic data. How does PYLON for Facebook Topic Data work? What advantages can topic data create for my company? Continue reading »
AIf you saw my earlier blog posts on PYLON for Facebook Topic Data you will know how PYLON works and what you can do with it. But what is it that you get with topic data that makes it so valuable to brands and marketers? Essentially there are five key capabilities that are available in PYLON that make topic data unique in the marketing industry. Here I will explain what each of these are and provide some sample CSDL code. Continue reading »
Last week Facebook and Datasift announced the release of topic data, a new way for brands to understand their audiences through their Facebook activity. Today, Francesco Dorazio of Pulsar, a researcher and designer with a social science and digital media background discusses why Facebook topic data is a big deal for the marketing industry. Continue reading »