PYLON for Facebook Topic Data

Privacy-first technology for building insights from Facebook data.

 

Valuable insights from Facebook
without compromising consumer trust

PYLON for Facebook Topic Data enables companies to analyze what is being shared on Facebook while respecting privacy.


Unrivalled access
Unrivalled access

Access the world's biggest source of public opinion data on Earth.

Privacy-first
Privacy-first

Aggregated and anonymized results protect user privacy.

Build insights, not infrastructure
Build insights, not infrastructure

Data is processed inside Facebook’s data center, so you can focus on building valuable insights.

 
 

Gain access to previously unavailable
Facebook topic data

Analyze anonymous and aggregated content data on
what audiences are sharing on Facebook.


How PYLON for Facebook Topic Data works

BUILD AGGREGATE AND ANONYMIZED INSIGHTS FROM:
  • Posts and Pages posts
  • Engagement data from Likes, Shares and comments (no text)
  • Links and hashtags
 
EXTRACT UNIQUE INTELLIGENCE WITHOUT BUILDING NEW INFRASTRUCTURE:
  • 60+ attributes
  • Audience demographics: gender, age range and self-declared location
  • Sentiment
  • Open Graph data: topics and entities
 
 

Privacy-first approach to Facebook Topic Data

User identity protected. No PII ever exposed.


Privacy-first approach to Facebook Topic Data
  • Social data never leaves Facebook
    Social data is processed by DataSift technology running inside Facebook’s network.
  • User-identity is removed before processing
    User identity is removed from social data before processing by DataSift technology.
  • Results provided in aggregate, anonymized
    Only summary results containing 100 or more individual’s data are delivered by DataSift.
  • 30-day retention period of underlying social data
    Social data deleted after retention period ends.
  • Prevents analysis of minors
    Minimum age applies for data collected for analysis.
 
 

How can I use PYLON for Facebook Topic Data?

For our customers, PYLON use cases are almost limitless. But here’s
how a few of them take advantage of this new technology.


Share of voice
SHARE OF VOICE

How often are my products mentioned,
compared with my competitors’ products?

Audience research
AUDIENCE RESEARCH

What are the demographics of people
who talk about a particular subject?

Market research
MARKET RESEARCH

What are people saying about my brand,
as well as my competitors and industry?

Campaign effectiveness
CAMPAIGN EFFECTIVENESS

What do the public think of our
marketing campaign?

 
 

Read more about Facebook topic data


A First Look at Facebook’s Topic Data Webinar
A FIRST LOOK AT FACEBOOK'S TOPIC DATA

by Molly O'Shea • 17th April 2015

As many of you know, we recently partnered with Facebook to bring Facebook topic data to marketers. Marketers will get a deeper understanding into the topics people are engaging in on Facebook, helping them create better content, ads and marketing campaigns… Continue reading »


Five Unique Things You Can Do with PYLON for Facebook Topic Data
FIVE UNIQUE THINGS YOU CAN DO WITH PYLON FOR FACEBOOK TOPIC DATA

by Pat Pruchnickyj • 1st April 2015

If you saw my earlier blog posts on PYLON for Facebook Topic Data you will know how PYLON works and what you can do with it. But what is it that you get with topic data that makes it so valuable to brands and marketers? Essentially there are five key capabilities that are available… Continue reading »


Why Facebook Topic Data is a Big Deal for the Marketing Industry
WHY FACEBOOK TOPIC DATA IS A BIG DEAL FOR THE MARKETING INDUSTRY

by Francesco Dorazio • 25th March 2015

Last week Facebook and Datasift announced the release of topic data, a new way for brands to understand their audiences through their Facebook activity. Today, Francesco Dorazio of Pulsar, a researcher and designer with a social science and digital media background discusses… Continue reading »


Still haven't found what you are looking for? Check out our Facebook topic data blog.

 

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