PYLON for LinkedIn Engagement Insights
The privacy-first analytics tool to unlock LinkedIn insights
Unprecedented insights into the world's
largest source of professional opinions
PYLON for LinkedIn Engagement Insights enables companies to discover what professionals are reading, sharing, and saying about products, industries, brands, and news on the world’s largest professional network.
Supercharge your media strategies
Gain insights into where to invest advertising dollars for maximum ROI.
Revamp your B2B marketing campaigns
Design successful content campaigns and develop messaging that resonates with your key audiences.
Understand your professional audience
Identify and analyze how audiences engage with your brand, products or services (and those of your competitors) on LinkedIn.
Insights into audiences, content and engagement
LinkedIn Engagement Insights offers the most comprehensive dataset on professionals, with insights into audiences, content and engagement on LinkedIn. Companies can analyze more than 130 analysis attributes, including member and company demographics, topics and entities, links, and engagements around likes, comments and shares.
BUILD AGGREGATED INSIGHTS FROM:
- Member updates and articles shared
- Company page updates and sponsored content
- Engagement such as likes, comments, shares
- Action data such as clicks and impressions
A WIDE ARRAY OF METADATA TO EXTRACT INSIGHTS FROM:
- 130+ attributes
- Member and company demographics
- Topics and entities
Privacy-first approach to LinkedIn Engagement Insights
User identity protected. No PII ever exposed.
Social data never leaves LinkedInSocial data is processed by DataSift technology running inside LinkedIn’s network.
User-identity is removed before processingUser identity is removed from social data before processing by DataSift technology.
Results provided in aggregateOnly summary results containing 100 or more individual’s data are delivered by DataSift.
30-day retention period of underlying social dataSocial data deleted after retention period ends.
Prevents analysis of minorsMinimum age applies for data collected for analysis.
How can I use PYLON for LinkedIn Engagement Insights?
LinkedIn Engagement Insights use cases are almost limitless, ranging from audience research for media buying to shaping content marketing strategies.
Research behavior from high-value audiences on LinkedIn to craft data-driven media plans
Understand what types of content and creative your most valuable audiences are engaging with to shape content marketing strategies
Learn what professionals are saying about your brand or competing brands and gauge your share of voice
Pre-defined Media Strategies based on real use cases
Smarter API that does all the heavy lifting for you.
No data scientist required
We’ve created a number of media strategies based on successful projects and best practice data science.
Simple input parameters
With the Media Strategies API, you can use keywords and audience segments to create insights instead of CSDL and targets.
Clearly presented results
Simple, user-friendly lists that are easy to integrate.
Just a few of Media Strategies at your disposal
Identify the audience segments most engaged with a topic
Identify content being engaged with most by an audience or for a topic
Identifies the domains being engaged with most by an audience or for a topic
Identifies the concepts (named entities) product and brands seeing the most engagement from an audience or for a topic
Identify the top keywords and terms used for each of a set of topics
TOP COMPANY MENTIONS
Identify the companies mentioned most by an audience to for a topic