PYLON for LinkedIn Engagement Insights

The privacy-first analytics tool to unlock LinkedIn insights

 

Unprecedented insights into the world's
largest source of professional opinions

PYLON for LinkedIn Engagement Insights enables companies to discover what professionals are reading, sharing, and saying about products, industries, brands, and news on the world’s largest professional network.


Supercharge your media strategies
Supercharge your media strategies

Gain insights into where to invest advertising dollars for maximum ROI.

Revamp your B2B marketing campaigns
Revamp your B2B marketing campaigns

Design successful content campaigns and develop messaging that resonates with your key audiences.

Understand your professional audience
Understand your professional audience

Identify and analyze how audiences engage with your brand, products or services (and those of your competitors) on LinkedIn.

 
 

The largest and most active
global community of professionals


LinkedIn statistics
 
 

Insights into audiences, content and engagement

LinkedIn Engagement Insights offers the most comprehensive dataset on professionals, with insights into audiences, content and engagement on LinkedIn. Companies can analyze more than 130 analysis attributes, including member and company demographics, topics and entities, links, and engagements around likes, comments and shares.



How PYLON for LinkedIn Engagement Insights works


BUILD AGGREGATED INSIGHTS FROM:
  • Member updates and articles shared
  • Company page updates and sponsored content
  • Engagement such as likes, comments, shares
  • Action data such as clicks and impressions
 
A WIDE ARRAY OF METADATA TO EXTRACT INSIGHTS FROM:
  • 130+ attributes
  • Member and company demographics
  • Topics and entities
  • Links
 
 

Privacy-first approach to LinkedIn Engagement Insights

User identity protected. No PII ever exposed.


Privacy-first approach to LinkedIn Engagement Insights
  • Social data never leaves LinkedIn
    Social data is processed by DataSift technology running inside LinkedIn’s network.
  • User-identity is removed before processing
    User identity is removed from social data before processing by DataSift technology.
  • Results provided in aggregate
    Only summary results containing 100 or more individual’s data are delivered by DataSift.
  • 30-day retention period of underlying social data
    Social data deleted after retention period ends.
  • Prevents analysis of minors
    Minimum age applies for data collected for analysis.
 
 

How can I use PYLON for LinkedIn Engagement Insights?

LinkedIn Engagement Insights use cases are almost limitless, ranging from audience research for media buying to shaping content marketing strategies.


Audience research
AUDIENCE RESEARCH

Research behavior from high-value audiences on LinkedIn to craft data-driven media plans

Content development
CONTENT DEVELOPMENT

Understand what types of content and creative your most valuable audiences are engaging with to shape content marketing strategies

Brand management
BRAND MANAGEMENT

Learn what professionals are saying about your brand or competing brands and gauge your share of voice

 
 

Pre-defined Media Strategies based on real use cases

Smarter API that does all the heavy lifting for you.


Supercharge your media strategies
No data scientist required

We’ve created a number of media strategies based on successful projects and best practice data science.

Revamp your B2B marketing campaigns
Simple input parameters

With the Media Strategies API, you can use keywords and audience segments to create insights instead of CSDL and targets.

Understand your professional audience
Clearly presented results

Simple, user-friendly lists that are easy to integrate.

 
 

Just a few of Media Strategies at your disposal


Audience research
AUDIENCE BREAKDOWN

Identify the audience segments most engaged with a topic

Content development
TOP URLS

Identify content being engaged with most by an audience or for a topic

Brand management
TOP DOMAINS

Identifies the domains being engaged with most by an audience or for a topic

Audience research
TOP CONCEPTS

Identifies the concepts (named entities) product and brands seeing the most engagement from an audience or for a topic

Content development
TOP TERMS

Identify the top keywords and terms used for each of a set of topics

Brand management
TOP COMPANY MENTIONS

Identify the companies mentioned most by an audience to for a topic