PYLON

Unlock insights from privacy-sensitive data sources

 

PYLON gets you straight to your insights

PYLON aggregates and anonymizes your Human Data to deliver just the intelligence you need to inform business decisions.


Analysis on-demand
Analysis on-demand

Receive aggregated data straight to your application.

Build insights, not infrastructure
Build insights, not infrastructure

Data is processed by DataSift, so you can focus on building valuable insights.

Privacy first
Privacy first

Aggregated and anonymized results protect user identity.

 
 

Privacy-first approach to PYLON

User identity protected. No PII ever exposed.


Privacy-first approach to LinkedIn Engagement Insights
  • Data never leaves the owner's network
    Data is processed by DataSift technology running inside the data owner's infrastructure.
  • User-identity is removed before processing
    User identity is removed from data before processing by DataSift technology.
  • Results provided in aggregate
    Only summary results containing 100 or more individual’s data are delivered by DataSift.
  • 30-day retention period of underlying data
    Data deleted after retention period ends.
  • Prevents analysis of minors
    Minimum age applies for data collected for analysis.
 
 

How can I use PYLON?

PYLON use cases are almost limitless, ranging from audience research for media buying to shaping content marketing strategies.


Audience research
AUDIENCE RESEARCH

Research behavior from high-value audiences to craft data-driven media plans

Content development
CONTENT DEVELOPMENT

Understand what types of content and creative your most valuable audiences are engaging with to shape content marketing strategies

Brand management
BRAND MANAGEMENT

Learn what professionals are saying about your brand or competing brands and gauge your share of voice

 
 

PYLON for LinkedIn Engagement Insights

LinkedIn Engagement Insights offers the most comprehensive dataset on professionals, with insights into audiences, content and engagement on LinkedIn. Companies can analyze more than 130 analysis attributes, including member and company demographics, topics and entities, links, and engagements around likes, comments and shares.



How PYLON for LinkedIn Engagement Insights works


BUILD AGGREGATED INSIGHTS FROM:
  • Member updates and articles shared
  • Company page updates and sponsored content
  • Engagement such as likes, comments, shares
  • Action data such as clicks and impressions
 
A WIDE ARRAY OF METADATA TO EXTRACT INSIGHTS FROM:
  • 130+ attributes
  • Member and company demographics
  • Topics and entities
  • Links