Unlock insights from privacy-sensitive data sources
PYLON gets you straight to your insights
PYLON aggregates and anonymizes your Human Data to deliver just the intelligence you need to inform business decisions.
Receive aggregated data straight to your application.
Build insights, not infrastructure
Data is processed by DataSift, so you can focus on building valuable insights.
Aggregated and anonymized results protect user identity.
Privacy-first approach to PYLON
User identity protected. No PII ever exposed.
Data never leaves the owner's networkData is processed by DataSift technology running inside the data owner's infrastructure.
User-identity is removed before processingUser identity is removed from data before processing by DataSift technology.
Results provided in aggregateOnly summary results containing 100 or more individual’s data are delivered by DataSift.
30-day retention period of underlying dataData deleted after retention period ends.
Prevents analysis of minorsMinimum age applies for data collected for analysis.
How can I use PYLON?
PYLON use cases are almost limitless, ranging from audience research for media buying to shaping content marketing strategies.
Research behavior from high-value audiences to craft data-driven media plans
Understand what types of content and creative your most valuable audiences are engaging with to shape content marketing strategies
Learn what professionals are saying about your brand or competing brands and gauge your share of voice
PYLON for LinkedIn Engagement Insights
LinkedIn Engagement Insights offers the most comprehensive dataset on professionals, with insights into audiences, content and engagement on LinkedIn. Companies can analyze more than 130 analysis attributes, including member and company demographics, topics and entities, links, and engagements around likes, comments and shares.
BUILD AGGREGATED INSIGHTS FROM:
- Member updates and articles shared
- Company page updates and sponsored content
- Engagement such as likes, comments, shares
- Action data such as clicks and impressions
A WIDE ARRAY OF METADATA TO EXTRACT INSIGHTS FROM:
- 130+ attributes
- Member and company demographics
- Topics and entities